Sampford IXL changes corporate name to IXL Home

New name reflects IXL Home’s role as a leading marketer and distributor of premium home products across Australia & New Zealand.

MELBOURNE, Vic. 1 June 2017 - Chris Dickins, CEO of Sampford IXL, announced that, as of today, the company will be changing its name to IXL Home to better reflect its current and future product offering to consumers. IXL Home will introduce an updated corporate identity and website.

Since 1858, IXL has been synonymous with quality and innovation. Its longevity in the market demonstrates its ability to adapt to and evolve in a constantly changing environment.

Chris Dickins explained that “IXL Home represents the next phase of the company’s growth into new categories and technology, new distributed brands and a strong focus on offering solutions to consumer needs, within the wider home environment. We are excited about this alignment of the company’s name to our core activities, as we offer increased technology and connected home features, delivering real value to our end customers, both inside and outside the home.”

From its beginnings in 1858 manufacturing stoves, through to the introduction of the IXL Tastic and more recently the IXL Fresco, the company continues to develop and innovate premium products for the home. The company is proud of its Australian heritage, with product under the IXL and Cannon brands still manufactured in Geelong, and its relationships with global brands iRobot and Laurastar.

About IXL Group

IXL Group is a proud Australian family owned company, based in Geelong for over 150 years. The company has extensive manufacturing and distribution capabilities across a range of sectors including automotive, mining, domestic appliances and solar.

To learn more, visit our website:

About IXL Home

IXL Home (formerly known as Sampford IXL) is a leader in marketing and distributing premium products for the home within Australia and New Zealand. Brands within the IXL Home portfolio include IXL, Cannon, iRobot and Laura Star. IXL Home has produced a number of breakthrough innovations including the IXL Tastic product - a bathroom heat, vent, light concept - introduced in 1977. The company has continued to produce innovative products and create new categories including the recently launched IXL Fresco product, an outdoor heat, task light and mood light product for outdoor entertaining.

Sampford IXL was formed in 2007, when the IXL Appliances business merged with Sampford & Staff.

To learn more, visit our website:

1 June 2017